Fort Myers Water Taxi
Product/Service Mix:
Taxi Service Excursions Food & Beverages
Predetermined Destination Picnic Island Water
(Downtown Restaurants & Bars) Cabbage Key Chips/Crackers/Light snacks
Pick-up/Drop-Off FMB to Sanibel Sodas (many)
River Cruise (Roundtrip) Sunset Cruise Alcoholic Beverages (many)
Map:
- Core (Benefit): Gets you on the water, more fun than car, more direct (in some cases), relaxing, adventurous
- Tangible: In a boat, refreshments offered
- Augmented: No alternatives are offered on the water, but offers water experience which can not be obtained by taxi, car, or walking. Only service to offer this.
Innovation:
When I first began my concept of the water taxi, it was a much simpler idea - pick up people and boat them to their destination. Through the interviews and various assignments, I have received many good ideas and recommendations that lead me to where I am now with my idea (above). Not all of the listed items were part of the initial concept for it has evolved. Here are just a few of the innovations I have added along the way:
- Offering food and beverages on a large boat for more maritime enjoyment.
- Offering some predetermined shuttle-type trips, from restaurant-to-restaurant.
- Offering planned excursions for groups of people to board, enjoy, and depart at scheduled intervals of time.
- Sunset Cruises on determined days.
Your post is very well organized and thought out. The ideas you have for your innovation are spot on. I couldn't think of other things you would need for this water taxi. I think it is smart for you to add the beverage and snack part. Nothing like a boat ride with some wine or beer to enjoy. The excursion part gives it more of a romantical feel. I think this taxi would get a lot of couples and couples are always looking for little escapes to share with one another.
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